Brand strategy I Influencer marketing I Press relations I Branded content
In Europe (Paris), Asia (Tokyo), and Emirates (Dubai)

The global awareness marketing agency teaming up with major brands

Elevating Awareness, Empowering Brands

TRENDS assists brands from diverse industries in their PR and influencer relations. Here, a PR campaign for Zalando the leading online fashion platform.

In the year 2016, amidst the enchanting backdrop of Paris, a narrative of innovation and creativity began to unfold.

TRENDS’s journey from its inception in Paris to its current prominence as a global house is nothing short of awe-inspiring. This boutique agency, originally conceived in the heart of fashion and culture, soon expanded its reach far beyond the cobblestone streets of Paris to encompass the bustling metropolis of Tokyo in Asia and the opulent cityscape of Dubai in the United Arab Emirates.

Today, TRENDS Agency stands as a testament to the fusion of artistry and strategy, offering an array of bespoke services to esteemed clients across multiple sectors. From curating compelling narratives that resonate with audiences to nurturing relationships with the press and influential personalities, crafting captivating brand content, and engineering visionary brand strategies, TRENDS consistently sets new standards of excellence.

The agency's presence spans a spectrum of industries, including lifestyle, fashion, sports, gastronomy, travel, and technology for major global brands. This diverse portfolio is a testament to TRENDS's versatility and adaptability, as it tailors its expertise to meet the distinct needs and aspirations of clients in each sector.

At its core, TRENDS agencies embodies a relentless pursuit of innovation, fueled by a deep understanding of the ever-evolving global market. In a world where trends shift as swiftly as the seasons, TRENDS remains steadfast in its commitment to shaping the future of branding and marketing.
Data centric approachStory telling at its bestCreativity as a mustFull service agencyData centric approachStory telling at its bestCreativity as a mustFull service agency
Data centric approachStory telling at its bestCreativity as a mustFull service agencyData centric approachStory telling at its bestCreativity as a mustFull service agency

Our complementary strengths elevate brand visibility and captivate audiences

TRENDS Paris synergizes its strengths in influencer marketing, press relations, branded content, and brand strategy to bolster brand visibility. Their strategic approach captures and captivates audiences, creating a compelling brand presence that resonates effectively in the market.

Influencers marketing

Branded content

Press relations

Brand strategy

We craft compelling video and photo content that effectively promotes your products. As an example, here's a piece of Japanese digital content produced for Shure.
May 2016

TRENDS paris office is alive

Introducing the launch of TRENDS Paris, where our ambition is to pioneer a hybrid agency model focused on prioritizing awareness with creativity.
2022

Opening of asian office in tokyo

Venturing across the globe to amplify brand awareness in Asia, infused with rich cultural insights.
2024

Opening of TRENDS emirates

TRENDS continues its expansion into some of the world's most vibrant cities with the exciting launch of TRENDS emirates!
Since 2016

Internationally Awarded

Since 2016, TRENDS has been honored with awards from renowned organizations, both nationally and internationally, affirming our commitment to excellence.

Meet the stellar lineup of brands that have chosen TRENDS as their strategic partner

Jump into our world

Everything you need to know before getting started

CONTACT US AND LET’S TALK!

TRENDS serves clients across a wide range of markets and industries. We have a versatile portfolio that includes collaborations with clients in sectors such as fashion, food and beverage, beauty, technology, lifestyle, sport, culture, consumer goods, and more. Our adaptable approach enables us to effectively navigate and cater to the specific demands and nuances of each market, ensuring the success of our clients' projects and campaigns.

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Identifying the most relevant and impactful influencers or media for a brand or campaign is a meticulous process at TRENDS. We combine data-driven analysis with in-depth market research to pinpoint individuals and platforms that align perfectly with the brand's identity and target audience. TRENDS doesn't have a small circle of influencers to manage. We are working with all the influencers, from micro to celebrities. By evaluating engagement metrics, audience demographics, and the influencer's or media outlet's credibility, we ensure a strategic match that maximizes the campaign's reach and resonance. Our approach is all about precision, ensuring that each partnership serves as a powerful asset to enhance brand visibility and engagement.

At TRENDS, we employ a comprehensive set of metrics and Key Performance Indicators (KPIs) to gauge the success of our brand content and brand strategy endeavors. These metrics include but are not limited to:

  1. Engagement Metrics: We closely monitor likes, shares, comments, and other forms of audience interaction to assess the content's engagement level.

  2. Reach and Impressions: Tracking the number of people who see our content helps us understand its reach and potential exposure.

  3. Conversion Rates: We analyze the conversion of viewers into customers or leads, indicating the effectiveness of our strategies in driving desired actions.

  4. Audience Demographics: Understanding the demographics of the audience reached allows us to tailor content and strategies for maximum impact.

  5. ROI (Return on Investment): We measure the return on investment to ensure that our efforts are cost-effective and provide tangible benefits to our clients.

  6. Content Performance: Assessing the performance of individual pieces of content helps us refine our content strategy for better results.

  7. Brand Sentiment: Monitoring brand mentions and sentiment helps us gauge the perception of our clients' brands in the market.

These metrics and KPIs enable us to continuously optimize our strategies, ensuring that our brand content and brand strategy efforts not only meet but exceed our clients' objectives and expectations.

Our teams at TRENDS are strategically structured to offer unparalleled support to brands and their projects thanks to Consultants and Creative team. We have a multifaceted approach that combines expertise, collaboration, and creativity:

  1. Specialized Expertise: Each team is composed of professionals with specialized knowledge in areas such as public relations, influencer marketing, brand content, and brand strategy. This allows us to provide clients with tailored solutions that align with their unique needs.

  2. Collaboration: Our teams work cohesively, fostering cross-functional collaboration to ensure a holistic approach to client projects. This collaborative environment encourages the exchange of ideas and the integration of diverse perspectives.

  3. Client-Centric Focus: We prioritize a client-centric approach, where every team is dedicated to understanding the brand's vision, goals, and challenges. This ensures that our strategies are aligned with the client's objectives and resonate with their target audience.

  4. Innovation: We stay at the forefront of industry trends and emerging technologies, allowing our teams to leverage the latest tools and strategies for our clients' benefit.

  5. Adaptability: Our team structures are adaptable and scalable, allowing us to tailor our support to projects of varying sizes and complexities. Whether it's a startup or an established brand, our teams are equipped to provide the best support.

"As 100% independent agencies, we are proud to represent both ambitious emerging brands and global brands, effectively showcasing them to consumers and ensuring they shine brightly."

Jean-Baptiste QUESNAY / CO founder and ceo

Note book

It's time for some reading! Explore a selection of thoughts and analysis made for you from the agency.

Data

We place data at the core of our operations, encompassing influencer and media selection, all the way to the comprehensive reporting of our operations for your brand.

Storytelling

Uncovering the most compelling language to make your projects shine across press, TV, radio, and digital networks, thus elevating your brand's awareness and resonance.

Creativity

Crafting the idea that captivates, amplifies, and effectively communicates to your target audience, enhancing your brand's messaging in pictures or videos.