TRENDS Paris executed a successful image and influence campaign for the 3rd drop of the collaboration between Puma and Rhuigi. The goal was to amplify the visibility and desirability of the collection on social media while staying true to its roots and inspiration, rooted in Rhuigi's passion for hip-hop culture, dance, and basketball.

To achieve this, TRENDS Paris curated a cast of Generation Z influencers to form a vibrant "family" and exude powerful, communicative energy during the photoshoot. Diamant, Moya, and Aymeric brought their love for hip-hop dance, while Mai Lee, Leah, and Laura contributed with their expertise in fashion and lifestyle content creation.

Renowned photographer AlexTresCool, a familiar face at Fashion Weeks in Milan, Copenhagen, and Paris, was selected for his credibility and aesthetic.

The Vincent Auriol basketball court, chosen as the shoot location, perfectly complemented the collection's colors and energy.

The outcome was remarkable: 22 photos by AlexTresCool ready for use on Puma's social media platforms, accompanied by carousel posts from each designer, and a PumaXRhuigi Family backstage video shared on TikTok or Instagram, highlighting the collection's availability on Puma.com. The buzz generated among the talents during the shoot also resulted in additional content, created or shared by the influencers, maximizing the campaign's impact.