TRENDS Paris orchestrated a memorable launch for the new line of Asus computers. Nearly 100 hand-picked guests, including lifestyle influencers and journalists, were invited to discover the brand's innovative features.

The agency provided customized support, from selecting guests to implementing the event organized by the WBA agency.

It was a resounding success: more than 80 earned media contents were generated, reaching nearly 1 million people in a single evening.

A real coup for Asus, which gained visibility among an influential and committed audience.