A few months before the Paris 2024 Olympic Games, the Al Pro brand partnered with TRENDS Paris to promote itself through engaging content featuring YouTuber Morgane Niquet and Judo champion Clarisse Agbegnenou.

In a funny and sporty questionnaire called "Response or Ipponse," Morgane must demonstrate her knowledge of Al Pro's plant and natural values. In the event of a wrong answer, a judo hold is performed on the YouTuber.

TRENDS Paris took charge of the project, handling everything from conceptualization to execution. The agency wrote the script, managed the production, and ensured seamless coordination throughout the process.

This innovative campaign not only promoted Al Pro's values but also capitalized on the excitement surrounding the upcoming Paris 2024 Olympic Games. By leveraging the influence of Morgane Niquet and Clarisse Agbegnenou, TRENDS Paris helped Al Pro reach a wider audience and strengthen its brand image.

Through this collaboration, TRENDS Paris demonstrated its ability to create engaging and impactful content that resonates with audiences. The success of the "Response or Ipponse" campaign underscores the agency's expertise in crafting innovative marketing strategies for its clients.